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Blanca MIGUELEZ <[log in para visualizar]>
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Tue, 13 Feb 2024 12:53:15 +0000
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Estimados/as investigadores/as:

Blanca Migulez-Juan (Universidad del Pas Vasco) y Sara Rebollo-Bueno (Universidad Loyola) editaremos el libro AI Impacts on Branded Entertainment and Advertising que se publicar en el ao 2024 en la editorial IGI GLOBAL.


AI Impacts on Branded Entertainment and Advertising


There are NO publication fees or processing charges for manuscripts submitted to this book publication.

All manuscripts are accepted based on a double-blind peer review editorial process.

Topics may include but are not limited to the following:

- New trends in branded entertainment: in conventional media and non-conventional media.

- Engagement of branded content and/or AI on target audiences.

- Ethical considerations of the use of AI in advertising campaigns.

- The convergence of branded content and AI: opportunities and challenges

- New roles for advertising creatives in the age of branded content and/or AI: functions, training and competencies of the professional profile.

- Case Studies: Successful Integration of branded content and/or AI in advertising campaigns.

Important Dates

Submission Procedure

Researchers and practitioners are invited to submit on or before February 25, 2024, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by March 10, 2024 about the status of their proposals and sent chapter guidelines. All proposals should be submitted through the Editorial Discovery.

Enlace para hacer envos:


Rogamos difusin del call.

Muchas gracias,

Blanca Migulez-Juan ([log in para visualizar]<mailto:[log in para visualizar]>)

Sara Rebollo-Bueno ([log in para visualizar]<mailto:[log in para visualizar]>)